That's My Line.
Social movie trivia app
Client
Tidyware
Discipline
Branding, Mobile User Experience, Mobile User Interface, Interaction Strategy
Strategy.
Social movie trivia for mobile.
Silver-screen entertainment meets small-screen intimacy in a social movie trivia game designed for mobile. That’s My Line brought an extraordinary idea to Titus Klein and engaged the team to develop a brand, look and digital brand strategy—and to pioneer an app interface that provided a great social gaming user experience while tapping into millions of movie clips.
Outcome.
Modern visual aesthetics.
For this white-canvas project, the Titus Klein team chose a clean, dark, modern visual aesthetic that recalls the excitement of the theater experience. Our designers and developers then crafted a completely unique front-end experience that melds seamlessly with TML’s complex back-end functionality. As users create trivia games based on video clips to challenge their friends, they encounter hover states, animation and slow reveals that showcase the clips and guide the experience.
Titus Klein made our job easy by creating and providing our team with great mobile and desktop designs. Having the best mobile website designs, best desktop website designs, and best mobile app designs from Jared and the TK team makes for a great user experience and helped our team focus on the development and deployment of TML!
Philip Carmichael // Microsoft/Nokia/ TML
