Molekule.
Interaction & Development
Client
Character SF/Molekule
Discipline
Interaction and Development
Strategy
Revealing Sophistication and Design
Molekule is a whole new air purification experience—unobtrusive, portable, and 100% effective. From the inside out, Molekule has reimagined what clean air ought to look and feel like.
Titus Klein worked with Character SF and the Molekule team to craft a digital presence which revealed Molekule in a fresh and elegant way. We used fresh interaction techniques to bring this product to life. The Molekule is a highly scientific product therefore creating a consumable interaction strategy without compromising the content was crucial. TK planned to push forward the possibility of user interaction and animation to achieve this.
Outcome
Brand Driven Interaction and Implementation
The Titus Klein team worked with Character SF and the Molekule stakeholders in a rolling thunder fashion to craft their digital interaction strategy. This collaborative work cycle led a seamless user flow that aligned with the brand. In addition, our backend dev team developed a custom CMS for the Molekule platform and a seamless API pre-order integration.
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